Barça's 74th official supporters' club in Europe, selling its scarf without handling orders one by one

On 24 October 2024, FC Barcelona's Board of Directors officially recognised Penya Blaugrana Amsterdam as its 74th official supporters' club in Europe — and the first in Johan Cruyff's home city. Since then it has organised match-watching meetups at The Burger Lab and sells a limited-edition official scarf to its members.

The challenge

A supporters' club isn't a company with a sales department: it's people running this in their spare time. Selling a scarf over Instagram means answering every DM by hand, confirming size and payment privately, and keeping track of who has paid and who hasn't — something that doesn't scale well when demand for a limited edition arrives all at once.

What we built for them

An online shop for the official scarf, with secure payment and instant confirmation. Members choose, pay and get confirmation without anyone on the board having to manage the order one by one over Instagram — freeing up that time for the club to organise the next meetup instead of running an online shop by hand.

Real, live page: forholidays.app/go/penya-blaugrana-amsterdam